Cookie policy

Cookies enable our systems to recognise your device and to provide features to you. A cookie is an element of data that we send to your browser, which may then store it on your computer. Some of these cookies are essential to make our website work and as they give us insight in to how the website is being used, enable extended features on the website and help us make improvements.

There are three kinds of cookies:

  • Functional Cookies are required for our site to work, they are used to keep track of your progress through the questions we ask so that we can ask conditional questions based on previous answers, and they helps us keep track of items you add to your basket, discount codes used and similar functions. As our Sites will not work without these cookies, they are enabled by default, and cannot be turned off.
  • Analytics Cookies are set by our analytics systems. They enable us to track the most popular areas and offers on our website. This information is only used by SWSM. The information collected is anonymous.
  • Enhancement Cookies enable extra functionality on our website, for instance we may include a button from social network sites such as Facebook so that you can "like" certain pages.

We use cookies for the following purposes:

  • Identifying you when you sign-in to aqKWa Savings EngineTM. This allows us to provide you with product recommendations and display personalised content, among other customised features and services we provide.
  • Delivering content, including advertisements, relevant to your the aqKWa Savings EngineTM data and third-party sites. Our interest-based ads are subject to your preferences as described in the next section.
  • Keeping track of your specified preferences. This allows us to honour your likes and dislikes, such as whether or not you would like to see interest-based ads. You may generally exercise your preferences through Your Account.
  • Keeping track of items stored in your shopping basket.
  • Conducting research and diagnostics to improve the aqKWa Savings EngineTM content, products and services.
  • Preventing fraudulent activity.
  • Improving security.

Why do you need to know this?

On May 26th 2011, new rules governing the use of cookies by websites comes into force in Europe. Rather than the "Opt out" option for website visitors, websites will need to specifically gain the consent of their visitor and they must "Opt In" to be able to store cookies on their computer or other devices. Cookies are created when a user's browser loads a particular website. The website sends information to the browser which then creates a text file. We use cookies so that we can give you a better experience when you return to our web site. For example, cookies allow us to take you to the site you last opened every time to visit our web site. You do not have to accept cookies. If you decide not to accept cookies, certain features of a web site may not be available to you. Every time the user goes back to the same website, the browser retrieves and sends this file to the website's server. Computer Cookies are created not just by the website the user is browsing but also by other websites that run ads, widgets, or other elements on the page being loaded. These cookies regulate how the ads appear or how the widgets and other elements function on the page. Cookies are NOT viruses. Cookies use a plain text format. They are not compiled pieces of code so they cannot be executed nor are they self-executing. Accordingly, they cannot make copies of themselves and spread to other networks to execute and replicate again.

SWSM reserves the right to make changes to these terms and policy at any time by posting a revised version of it on this site. The date of the changes will be listed in the 'Last updated' section below. By using the website after the date changes were made, you are agreeing to the changes.


Last updated: 1st October 2017